Riyadh, Saudi Arabia — 2025: Panda, one of the leading retailers in Saudi Arabia and the Middle East, has announced a strategic partnership with Liquid Havas Market to manage and enhance the Panda App’s content and digital merchandising ecosystem.
As part of this collaboration, Liquid Havas Market will take charge of developing engaging product imagery, shopper-centric descriptions, and ensuring brand consistency across the Panda App. This move is designed to deliver a seamless and reliable shopping journey for millions of users while supporting Panda’s digital transformation goals.
Ahmad Chehade, CMO of Panda said,
“By consolidating content management and product data under one expert partner, we are creating a more efficient ecosystem for our vendors and a more consistent, seamless journey for our customers. This partnership underscores Panda’s role as a pioneer in shaping the future of retail in the Kingdom.”
The Panda App serves as the retailer’s digital commerce hub, offering customers access to a wide range of products online. The partnership supports Saudi Arabia’s Vision 2030, contributing to the Kingdom’s growing digital economy by setting new benchmarks in online retail.
Over the past year, the Panda App has achieved fourfold business growth in 2025 compared to 2024, highlighting its rapid adoption among consumers. With more than 10.5 million annual visitors, it has become one of the most significant digital commerce platforms in the Kingdom.
Sachinn J Laala, CEO of Liquid Havas Market said,
“Panda App has demonstrated extraordinary growth and ambition, and Liquid Havas Market is proud to support this vision by delivering world-class content, data management, and creative capabilities. Our exclusive collaboration with Panda App is a milestone in advancing the Kingdom’s e-commerce landscape. Together, we will raise the benchmark for how brands connect with consumers online in Saudi Arabia.”
In addition to content and merchandising, Liquid Havas Market will introduce data-driven eCategory Management toolkits, ensuring consistency, efficiency, and quality across the platform. This will enable vendors to showcase products more effectively while giving shoppers a smoother, more enjoyable online experience.
The partnership also builds on Panda’s ongoing technology investments, including backend integration with Ocado and plans to launch the full Ocado stack in the coming months.
By joining forces, Panda and Liquid Havas Market reaffirm their shared commitment to innovation, operational excellence, and customer-centricity, reinforcing Saudi Arabia’s leadership in digital commerce.
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