Outbrain expands strategic partnership with Microsoft 

Outbrain Inc., a leading web recommendation platform, announced the expansion of its global partnership with Microsoft. It will leverage Microsoft Azure for improved results encompassing services, technology, and business initiatives.

Why we care:

As a long-standing Microsoft partner, Outbrain has a wide range of advertising and technology integrations that span MSN, Microsoft 365, Xbox, and Microsoft Bing. Outbrain will be working with Microsoft Azure for a multi-year period to accelerate the fast-paced development of its media platform.

Details:

Outbrain’s platform serves 1 billion consumers worldwide with over 10 billion recommendations and ads daily, generating more than 1.5 million engagements per hour spanning over 7,000 media partners. 

A multi-year strategic partnership with Microsoft aims to foster Outbrain’s global expansion, fast-track development cycles, and improve connectivity between its advertisers and publishers, especially its programmatic bidders. 

This collaboration will support Outbrain’s business and innovation capabilities, enhancing its already extensive data with a rich set of tools and services, ultimately helping Outbrain to better serve its customers with improved business outcomes.

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And that’s what they said: 

David Kostman, Co-CEO of Outbrain expressed his excitement over the extended partnership and said, 

“We share the mission of supporting independent journalism and the open web. Over the course of the last decade, we have worked together to serve publishers and advertisers with high quality solutions across the globe. Extending our partnership with Microsoft to include Microsoft Azure technology as part of our hybrid cloud platform will drive innovation and deepen the relationship between our companies.”

Rob Wilk, vice president, Microsoft Advertising said that Outbrain has been an important part of their ecosystem since 2012. He further added,

“The company’s focus on delivering innovative advertising products and programmatic solutions has helped expand our business in several areas over the last few years. We’ve been impressed by Outbrain’s platform, scale, and technology and are pleased to see Outbrain embrace Microsoft Azure and look forward to how it will improve performance for advertisers in Microsoft’s growing advertising ecosystem and on the open web.”

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