Mondelez India, the creator of Oreo, has launched a limited-edition Pokémon collection, offering an interactive experience for fans to dive into the Pokémon digital universe.
This release combines the beloved Oreo cookies with the thrill of Pokémon collecting, with each cookie featuring a unique Pokémon design. For the first time in India, Oreo introduces a special yellow cookie with 16 different Pokémon, adding a collectible aspect to the campaign.
By scanning the QR code on Oreo Pokémon packs, fans can access a digital platform to personalize Pokémon-themed avatars and collect all 16 Pokémon cookie designs. Each scan adds a new Pokémon to their ‘Oreodex,’ unlocking accessories and customization options for their avatars.
In addition, other Oreo pack sizes come with exclusive Pokémon photo cards and collectible stickers for fans to enjoy and collect.
Nitin Saini, vice president of marketing at Mondelez India, said,
“This collaboration is all about creating magical moments that bring families closer, spark excitement, and offer something truly memorable for everyone.”
Saini added.
“Oreo has always been at the heart of joyful rituals, and by teaming up with Pokémon, we’re not only offering an exciting collectible experience, but we’re also bringing a sense of nostalgia for everyone who grew up with Pokémon. This shared love for Pokémon across generations creates a unique bonding experience where families can come together over the thrill of discovery, fun, and play. It’s a playful emotional journey that unites the world of Oreo and Pokémon in the most exciting way possible,”
Susumu Fukunaga, corporate officer at The Pokémon Company, also shared,
“We are thrilled to see Pokémon featured on Oreo cookies. This campaign will take Pokémon to fans of both brands all across the country. Customers will enjoy the fun, surprise element of finding out which Pokémon cookies are included in the pack they purchase. We hope that this playful experience will delight our existing fans and help us connect with new audiences as well.”
“We are delighted to bring together two all-time favourites—Oreo and Pokémon—to create a standout experience for fans across ages and endless hours of play, making it a truly meaningful campaign,”
Shekhar Banerjee, chief client officer and office head at Wavemaker India, added,
“Our approach was to create a dynamic, multi-phase experience that mirrors the excitement of a Pokémon adventure. Be it access to exclusive packs, enabling fans to collect and compete for rewards, each media placement of the campaign is carefully crafted to spark curiosity, build anticipation, and drive sustained engagement.”
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