SYDNEY, Australia, September 16, 2024 — OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the appointment of Clay Gill to regional VP of buyer development, APAC. In this new role, Gill will lead the buyer development team across the region, working closely with holding companies, independent agencies, and brands to harness the benefits of programmatic for campaign performance.
Gill brings more than 25 years of experience in the digital advertising industry, having held senior leadership positions at IPG, The Trade Desk, and WPP. His extensive background on the buy side gives him an intimate understanding of the challenges APAC buyers face and the specific outcomes they demand from adtech partners.
“OpenX is at the forefront of innovation and growth, solving some of the most pressing challenges in programmatic buying, from delivering superior results through curation to providing unified, transparent reporting,” says Gill.“I’m looking forward to collaborating with this talented team to deliver solutions that drive success for our clients and partners.”
Reporting to Mitchell Greenway, managing director, APAC, Gill’s appointment reinforces OpenX’s position as a leader in innovation in APAC’s programmatic landscape. As buyers increasingly seek control, curated marketplaces empower brands and agencies with unprecedented control and precision in inventory and audiences strategically aligned with specific business objectives.
“Clay’s vast experience and deep understanding of the digital ecosystem will be invaluable as we continue to expand our presence in APAC,” says Greenway.“His leadership in programmatic and data-driven solutions, combined with his passion for innovation, make him the perfect fit to drive our mission of empowering buyers with more control, transparency, and precision in their programmatic strategies.”
Read more: OpenX Promotes Mitchell Greenway to Managing Director, APAC
