Bata India has appointed integrated marketing consultancy One Source to handle its corporate communications mandate, with a strong emphasis on leadership visibility and reputation management among key stakeholders.
As part of the engagement, One Source will also support Bata India in refining its corporate narrative and effectively communicating the brand’s ongoing transformation journey across product innovation, retail experience, and consumer engagement.
Speaking about the partnership, Badri Beriwal, Chief Strategy and Business Development Officer at Bata India, said, “Bata India is undergoing an exciting transformation across Product design, retail experience, and consumer engagement. As we expand our footprint and evolve our brand, strategic and consistent communication becomes vital. Our partnership with One Source will help us shape a cohesive corporate narrative and deepen engagement with the media, customers, and industry stakeholders.”
Commenting on securing the mandate, Sandeep Rao, Managing Director, One Source, said, “Bata India is undergoing an exciting transformation across Product design, retail experience, and consumer engagement. As we expand our footprint and evolve our brand, strategic and consistent communication becomes vital. Our partnership with One Source will help us shape a cohesive corporate narrative and deepen engagement with the media, customers, and industry stakeholders.”
This association marks a key step in strengthening Bata India’s corporate reputation and aligning its communications with its evolving business strategy.
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