ON PURPOSE has been appointed as the public relations and strategic communications partner for the India Mental Health Alliance (IMHA), a not-for-profit initiative founded by Vasvi and Ashish Bharat Ram in collaboration with Children First and AMAHA.
As part of the mandate, ON PURPOSE will lead IMHA’s media engagement and communications strategy, supporting visibility for the alliance’s programmes, initiatives, and events. The partnership aims to strengthen IMHA’s public presence while amplifying conversations around building a more inclusive and collaborative mental health ecosystem in India.
Speaking on the partnership, Girish Balachandran, Founder and managing director at ON PURPOSE, said, “We’re proud to partner with IMHA at this formative stage in their journey to create a more equitable and capable mental health ecosystem in India. At ON PURPOSE, we believe that changing the conversation is the first step to driving systemic change, and IMHA’s commitment to collaboration and capacity-building makes this a deeply meaningful association for us.”
Commenting on the collaboration, Karan Malik, Executive Director, Kai India Mental Health Forum IMHA, added, “At IMHA, we think that mental health care has to be inclusive, reflective, and sensitive to the various realities of India. By collaborating with ON PURPOSE, we will be able to broaden this discussion, make sure that our collaborations and programs reach more people, and encourage collective action for improved mental health.”
The collaboration reflects a shared focus on advancing dialogue, strengthening capacity, and driving long-term impact across India’s mental health landscape.
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