Mumbai, March 31st 2026 — In the latest edition of the Network Diagnostics report from RECMA (Research Company Evaluating the Media Agency Industry), Omnicom Media, an Omnicom (NYSE: OMC) connected capability, has been ranked #1 in Asia Pacific. This achievement contributed to Omnicom Media being named the best performing global media group, with top rankings across North America, EMEA, and LATAM.
As RECMA notes in its report, Omnicom Media – officially created in December 2025 by the integration of Omnicom Media Group and IPG Mediabrands – is “emerging as the new industry powerhouse.” The leader in Activity Volume/Billings with approximately 30% industry share, Omnicom Media also leads this Diagnostic Report globally with just under 35% of quali-share (approximately 50% higher than the #2 ranked group).
Concurrently, Omnicom Media agencies OMD and PHD have once again demonstrated their dominance in APAC, ranking #1 and #2, respectively. This marks the second consecutive year they have collectively held the top two positions, highlighting their continued momentum. Globally, four of the top 10 best performing media agencies were Omnicom Media brands, including OMD (ranked #1 for the 11th consecutive report), PHD, Initiative and UM.
Widely considered the most comprehensive report for analysing media agency performance, the bi-annual RECMA Diagnostics report is based on the evaluation of approximately 700 agencies in 45 markets. Utilising 19 KPIs to evaluate vitality and structure, the report offers an assessment index that goes beyond typical quantitative metrics such as new business wins or billings volume alone to also consider criteria such as client portfolio and relationship stability; digital, data & content resources; and homogeneity across geographies. Participating agencies are ranked both numerically by “quali-points” and by the following profiles: Dominant, High Profile, Very Good Profile, Good Profile, and Average Profile.
The Dominant profile is awarded in a market where an agency significantly outperforms its competitors across multiple Diagnostic criteria. In the current report, Omnicom Media agency brands were dominant in 19 markets, including Indonesia, Malaysia, and New Zealand, more than any other media group. Additionally, they achieved a “High” profile in 11 markets, including India, Australia, China, Singapore, Hong Kong, Philippines, Taiwan, and Thailand.
Tony Harradine, CEO, Omnicom Media Asia Pacific, said, “These RECMA results are a testament to the strength of our talent and capabilities in APAC. Achieving the #1 ranking in Asia Pacific, alongside our global leadership, underscores our commitment to building the leading growth ecosystem for clients. It’s not just about scale, but how we intelligently leverage it, combined with our capabilities and the power of Omni, to drive better outcomes for our clients and the business.”
Kartik Sharma, CEO, Omnicom Media India, added, “These results are a reflection of the strength of our people, our capabilities, and the power of a truly connected network – a validation of Omnicom Media’s approach to when capabilities come together in a way that is genuinely connected. Particularly encouraging is the consistency of this performance across markets – underscoring our shared culture of ambition and excellence. It gives us the confidence to keep pushing harder – on capability, on culture, and on delivering growth both for our clients and for our business.”
RECMA Ranking Caps an Impressive First Hundred Days
The report lands as Omnicom Media recently marked its first 100 days, during which the group won key clients, including Menarini and Mandai Wildlife Group in APAC as well as OpenAI and Amazon Music in India, contributing to US$5 billion in new business wins, retentions, and expansions globally.
Omnicom Media also announced first-mover data partnerships with Amazon, Google, Meta, Roku, Pinterest, and Walmart; saw Omnicom’s commerce capabilities receive the highest possible scores in the Forrester Commerce Services Wave evaluation; and paved the way for more than 30 clients to participate in the launch of ChatGPT ads. In recent weeks, trade publications have reported Dyson, Delta, and streaming platform SkyShowtime entrusting their global media investment business to Omnicom Media.
Tony added, “Our first 100 days as Omnicom Media have been transformative, demonstrating the immediate impact of our integrated capabilities in action. As clients look for multi-disciplinary orchestration, delivered at speed, to unlock new growth pathways in an increasingly contested and volatile world, we are choosing to lead and are in a strong position to do so.”
OMD’s Lock on #1 Holds for Historic 11th Cycle
Describing OMD’s 11th top ranking as representing a “very comfortable” lead vs. the #2 ranked agency, RECMA reported that OMD also showed the greatest consistency of its performance across the 45 markets studied, ranking Dominant or High Profile in 62% of all markets.
In the July 2025 RECMA Overall Activity Volume (OAV) analysis that tracks billings volume for more than 800 agencies across 54 markets), OMD was once again ranked #1 by volume, with close to US$ 35.6 billion in total billings –outperforming its nearest competitor by US$4.4 billion – and YoY growth of +9.5 %.
