Omnicom Media Group (OMG) Philippines has strengthened its leadership lineup with the appointment of Warren Armada as Head of Investment and Maita Consulta as Head of Data and Analytics. These appointments are effective immediately and align with OMG Philippines’ strategic focus on enhancing its media investment and analytics capabilities.
Returning to OMG, Armada will lead strategic planning, campaign execution, and media performance optimization, aiming to elevate the company’s digital services and media investments. He brings a wealth of experience in digital strategy, business development, marketing, and event activations.
Consulta will head the data and analytics division, using data-driven insights to guide marketing strategies. With over 30 years of experience in communications strategy, she is known for transforming complex data into impactful, actionable intelligence. In addition, she will play a key advisory role in strengthening client strategies through research and innovation.
Mary Buenaventura, president and CEO at OMG Philippines, said,
“Warren and Maita are both trusted leaders in the industry, and I’m genuinely excited to have them join our leadership team. Warren’s deep understanding of our culture and Maita’s sharp strategic lens will no doubt strengthen how we deliver value to our clients. More than anything, I look forward to their impact—not just in the work we do, but in how they’ll help grow and inspire our teams. Their experience is a great addition to OMG’s Agency as a Platform proposition, which we will continue optimising to deliver transformative growth for our clients and our business.”
“Going back to OMG is like going back home. Working with the ever-evolving media as a touchpoint and understanding how it is consumed is like going into the familiar yet unknown—that is what excites me the most. With my new role as Investment Head, I hope to impart my previous experiences from different facets of marketing as we deliver efficiency, effectiveness, and sufficiency to our clients. A partner with one goal in mind, I aim to deliver what is best for our clients and my home agency, OMG,” Armada commented.
Consulta said,
“I am thrilled to start a new chapter in my professional story as Head of Data and Analytics at OMG Philippines. What infinitely excites me is stewardship of a craft that plays a significant role in ushering marketing communications to new heights in both planning and accountability. On top of that, I am honoured to be leading a team of progressive talents who are passionate about figuring out innovations in this area, ultimately to help OMG drive our clients’ success.”
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