OMD India has won the media planning and buying duties for Muthoot Finance for the second quarter of the current fiscal year, according to a report by Exchange4media. The account has been assigned on a trial basis, with a long-term partnership contingent on performance evaluation at the end of the quarter.
Valued at approximately ₹200 crore, the account was awarded following a multi-agency pitch involving IPG Mediabrands, Dentsu, and other agencies. The mandate was previously held by Mindshare, part of GroupM, which had managed the account for several years.
As part of the engagement, OMD will craft and execute an integrated media strategy for Muthoot Finance across traditional and digital channels. The campaign is expected to drive both brand visibility and performance, especially as the gold loan leader accelerates its growth initiatives across India.
The move strengthens OMD’s presence in the BFSI sector and reinforces its positioning as a data-driven and impact-focused media agency in India.
