Olyv collaborates with Disney+ Hotstar to showcase its new identity & offerings during the ICC Men’s T20 World Cup 2024

25 June 2024, Bengaluru – Olyv (formerly SmartCoin), one of India’s leading digital lending fintechs, committed to empowering India by accelerating Pan-India financial inclusion, announced its association with Disney+ Hotstar for the ICC Men’s T20 World Cup 2024.

Launching this campaign with Disney+ Hotstar has enabled Olyv to showcase its refreshed brand identity and comprehensive multi-product digital platform during one of the world’s most watched and anticipated sporting events. Recognizing the unparalleled popularity of the ICC Men’s T20 World Cup, this initiative is designed to resonate with a broader audience, particularly, ensuring that the message of financial freedom reaches every corner of India.

The brand films under Olyv’s first-ever branding campaign, #JahanSapneWahanOlyv, will leverage the extensive reach and popularity of the tournament, strategically positioned during the live matches to drive awareness around Olyv’s offerings and differentiators, including their focus on serving both salaried and self-employed segments. This association marks a significant milestone in Olyv’s mission to connect with and engage diverse customer segments in India.

With the vast audience of Disney+ Hotstar and the global appeal of the ICC Men’s T20 World Cup, Olyv is poised to deliver its message of financial empowerment to an unprecedented audience base.

Speaking of the collaboration, Co-Founder & CEO (Olyv India), Mr. Rohit Garg, said

“Cricket is a collective passion that unites India like nothing ever can. The T20 format at an international level adds to the cult following of this sport. Our campaign on Disney+ Hotstar for the ICC Men’s T20 World Cup 2024 is a game-changer for Olyv. With the event’s unparalleled global viewership, we are poised to connect with an incredibly diverse and engaged audience on an unprecedented scale. This collaboration allows us to showcase our dynamic new identity and reinforce our commitment to financial empowerment with a platform that can serve Aspirational India’s diverse financial needs. We are excited to engage millions of cricket fans and potential customers across the nation.”

As Olyv prepares to spotlight its enhanced brand amid the excitement of the ICC Men’s T20 World Cup 2024, it reaffirms its commitment to delivering simple and revolutionary financial solutions to people across India