Ogilvy has appointed Clare Lawson as the Global President of Ogilvy One, its customer engagement and experience division. With a strong background in data-driven marketing and client relationships, Lawson will play a key role in driving the continued growth of Ogilvy One.
Bringing over two decades of experience in digital customer engagement, Clare previously served as Global Chief Client Officer and head of EMEA for Ogilvy One. As a key architect behind the agency’s proprietary Relationship Design approach, she has led innovative engagement strategies for top brands like Formula 1, Lloyd’s, and Nestlé.
In her new position, Clare will work alongside Kent Wertime, CEO of Ogilvy One, and the global leadership team to enhance the agency’s offerings and strengthen client partnerships. She will also continue leading the EMEA region while focusing on expanding the agency’s capabilities worldwide.
Ogilvy One operates a global network of offices and technology hubs, delivering services across personalized, performance, and direct marketing. By integrating creativity, data, and AI, the agency creates business, brand, and customer value. With approximately 4,000 specialists worldwide, Ogilvy One spans expertise in strategy, creative, design, UX/UI, data, media, performance, platform integration, creative technology, and AI. Its operations are supported by a unified global technology backbone powered by Verticurl, with main hubs in India, Brazil, and Australia.
Kent Wertime, CEO of Ogilvy One, said:
“Clare has made significant contributions to Ogilvy One over the years, driving the business and architecting our approach to Relationship Design. At a time when clients are increasingly investing in measurable, data-driven communications but struggling to create truly distinctive customer relationships, Clare’s leadership is more critical than ever. She has enormous passion and belief in Ogilvy One and its potential to use the power of creativity to help our clients’ become leaders in customer engagement.”
Clare Lawson added:
“Many brands today underutilize their substantial technology investments, often at the expense of valuable customer relationships. I’m thrilled to take on this expanded role at Ogilvy One, where we’re proving that creativity, combined with the scale of our technology and data capabilities, is the key to unlocking that untapped potential. We’re helping our clients realize the full value of their investments and driving significant growth by placing brand back as the creative heart of customer engagement and experience.”
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