NIVEA India has named Sreerangarajan Srinivasan as the new Production Center Director at Beiersdorf Manufacturing India, effective July 1, 2025. His elevation signals the company’s continued focus on driving operational excellence and sustainability as it scales its manufacturing footprint in the country.
Sreerangarajan, who previously served as Head of Logistics & Customer Service, brings a robust track record in manufacturing, planning, procurement, and digital transformation. In his new role, he will take charge of end-to-end operations at Beiersdorf’s state-of-the-art facility in Sanand, Gujarat—a site that has grown to become a key player in the brand’s global supply chain.
The Sanand facility recently crossed a major milestone—producing its 1 billionth unit in just seven years—underscoring its rapid growth, ongoing digital innovation, and commitment to delivering high-quality products to millions of consumers nationwide.
Geetika Mehta, Managing Director, NIVEA India, said: “Sreerangarajan’s appointment comes at a pivotal time for our operations in India. His deep understanding of supply chain dynamics and passion for building high-performing teams will be instrumental in taking our manufacturing excellence to the next level… What makes this truly special is that Sreerangarajan’s journey is a strong example of how we continue to grow and promote talent from within the organization—a value we deeply believe in at NIVEA.”
Sharing his thoughts on the new role, Sreerangarajan Srinivasan said: “This move is both a privilege and a responsibility—to lead a site that lies at the heart of our supply chain ambitions. The recent milestone of producing our 1 billionth unit makes this moment even more special and reinforces the team’s dedication… I’m excited to work with our passionate teams to shape the next chapter of sustainable growth and meaningful impact for Beiersdorf in India.”
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