Omnicom has officially announced the formation of Omnicom Oceania, consolidating its operations across Australia and New Zealand under one integrated leadership structure. Accompanying this strategic move, Nick Garrett has been named Chief Executive Officer of the newly formed entity, bringing with him a wealth of experience and a celebrated legacy of creative leadership.
The new structure unifies Omnicom’s creative, media, PR, performance, and production capabilities across the region, enabling a seamless, end-to-end experience for clients. In his new role, Garrett will work alongside brand agency leaders to enhance integration and deliver scalable, data-led solutions for clients across diverse sectors.
Garrett returns to Omnicom after an impactful tenure at Deloitte Digital, where he served as Global CMO and was instrumental in embedding creativity into business strategy. His earlier leadership at Colenso BBDO and Clemenger BBDO Melbourne saw those agencies achieve global recognition, including multiple “Agency of the Year” accolades from Cannes Lions, D&AD, and WARC.
Reflecting on his appointment, Garrett said:
“My time in the consulting world showed me just how big the opportunity is to add creative problem solving and brand thinking further upstream into business strategy, and how agencies can positively influence more of the customer eco-system beyond marketing and comms. There is a huge amount of white space to grow into, and I am absolutely thrilled to be returning to the Omnicom family to continue to drive growth at an accelerated pace.”
John Wren, Chairman and CEO of Omnicom Group, added:
“We have the advantage of best-in-class capabilities and talent across practice areas, built on the foundations of world-leading data, AI, technologies and tools. Nick’s deep knowledge of Omnicom and his advisory experience make him the ideal leader to orchestrate these capabilities and drive the growth ambitions of our clients.”
The creation of Omnicom Oceania represents a significant evolution in Omnicom’s go-to-market strategy. It reflects a deep commitment to specialisation and flexibility, while enhancing the company’s ability to serve top clients with tailored, integrated models—such as +61 for Telstra and Smith Street for Coles.
Says Wren:
“Increasingly, clients in this market are looking for deep specialism and seamless integration. Recent Forrester wave reports have proven that Omnicom is the unrivalled leader across key marketing specialisations. We have successfully deployed these specialisations with many leading clients in the market, and this organisational shift accelerates our ability to deliver this model to more clients across the region.”
Garrett’s appointment comes amid a broader reshaping of leadership across Omnicom’s regional network, including the merger of Clemenger BBDO, CHEP Network, and Traffik, and the recent elevation of Lee Leggett to lead the unified Clemenger Group.
Nick Garrett will report directly to John Wren, with the new structure effective immediately.