Creativeland Asia has announced the appointment of Navonil Chatterjee as its new Chief Strategy Officer (CSO). In addition to his CSO role, Chatterjee will serve as Managing Partner of Crossbow Insights, the agency’s dedicated research division.
Chatterjee brings over 25 years of expertise in brand building, advertising, and strategic leadership to Creativeland Asia. Prior to this, he spent nearly 13 years at Rediffusion, holding key roles including Chief Strategy Officer of Rediffusion Y&R for eight years and Joint President & CSO of Rediffusion Brand Solutions for over four years.
Speaking on the appointment, Creativeland Asia highlighted Chatterjee’s extensive experience in shaping brand strategies, market insights, and creative innovation, making him a key addition to drive the agency’s growth and strategic vision.
This strategic hire underscores Creativeland Asia’s commitment to strengthening its leadership team and enhancing data-driven brand strategies through Crossbow Insights, reinforcing the agency’s position as a forward-looking creative powerhouse in India.
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