Bengaluru, September 2025 – Myntra, one of India’s leading fashion and lifestyle platforms, has joined hands with SUGAR Cosmetics to unveil Molten Beauty, a groundbreaking Gen-Z skincare-makeup hybrid brand. With a vegan, cruelty-free range that blends skincare benefits with expressive makeup, Molten Beauty is set to redefine authentic and effortless beauty for India’s next generation of consumers.
Molten Beauty has been created to fill a white space in India’s fast-evolving beauty market, combining Myntra’s consumer insights and e-commerce expertise with SUGAR Cosmetics’ innovation-driven approach and brand-building capabilities. Positioned at the intersection of skincare and makeup, the brand embraces a skin-first philosophy, where products are designed to enhance rather than conceal.
Formulated with clinically tested active ingredients such as hyaluronic acid, niacinamide, and peptides, Molten Beauty offers lightweight, sensorial products that seamlessly melt into the skin—delivering comfort, hydration, and performance that aligns with Gen Z’s demand for transparency and inclusivity.
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The debut collection features a curated range of skincare and makeup hybrids, including:
Aqua Chill Moisturizer
Anti-Acne Sunscreen
Airy Blur Blush Drops
Buff Glow Lip Balm
Velvet Blur Lip Tint
The brand is set to expand to 50+ SKUs within the year, focusing on multi-tasking formulations that are effortless, expressive, and effective.
Molten Beauty products are available on Myntra, the brand’s official website www.moltenbeauty.com, and via M-Now, Myntra’s hyper-speed delivery service that ensures doorstep delivery in as little as 30 minutes. The launch coincides with Myntra’s Big Fashion Festival, making it a timely addition to its rapidly growing beauty and personal care portfolio.
Nandita Sinha, CEO of Myntra, said:
“We are excited to partner with the team behind SUGAR Cosmetics to introduce Molten Beauty, a brand that represents the evolving needs of Gen Z beauty enthusiasts. With over 25 million Gen Z users on our platform, we understand their evolving aspirations, and with its skin-first philosophy, Molten Beauty will perfectly resonate with their aspirational beauty choices. This strategic association is poised to reinforce our place as the go-to destination for the new generation of beauty consumers.”
Vineeta Singh, CEO of SUGAR Cosmetics, added:
“With Molten Beauty, we’re building a brand that brings together the best of care and expression; products that melt into your skin and feel like self- care. Gen Z is redefining beauty with their demand for authenticity, inclusivity, and transparency, and Molten has been crafted to reflect exactly that. Myntra’s proven expertise in building brands allows us to deliver this new-age brand to millions of beauty-forward consumers across India, in a way that is both accessible and exciting.”
