Mumbai, 16th July, 2025: MOMS, an outdoor specialized unit of Madison World, rolled out a stunning anamorphic 3D installation at Garuda Mall, Bangalore, to spotlight its smoothest espresso yet: the Blonde Roast.
MOMS brought the installation to life through a blend of creative technology and experiential strategy. The anamorphic innovation was crafted with precision design and perspective alignment, ensuring that from the viewer’s vantage point. From the concept design and on-ground technical execution to permissions, fabrication, and real-time quality checks, the agency managed the entire process end-to-end. The team worked closely with Starbucks to ensure that the brand’s premium positioning and product story — smooth, vibrant, lightly roasted — translated flawlessly into the 3D visual narrative. This creative execution not only turned heads but also turned casual mall-goers into curious coffee enthusiasts. Riding on the buzz and consumer excitement, the agency swiftly scaled across premium OOH locations in Mumbai and Delhi, with the agency deploying a mix of high-footfall formats and digital innovations to ensure maximum visibility and sustained engagement.
Deepa Gupta, Vice President, MOMS,
“Our goal was to create a visual spectacle that not only showcased the product but also invited real consumer participation, by using anamorphic innovation in a high-footfall location like Garuda Mall, we were able to blend technology and tactility in a way that truly stood out – both visually and experientially.”
MOMS is a part of Madison World, India’s largest homegrown communication agency established in 1988. Madison World operates several specialized brands in the OOH space including Platinum Outdoor, activation specialist Madison TURNT, rural specialist Anugrah Madison, and retail specialist MRP. Madison World, through its 11 units, served over 500 advertisers last year. MOMS handles blue chip clients like Asian Paints, Raymond, Pidilite, Maruti Suzuki, Mcdonalds, Bajaj, Caltex, Pepsico, ITC and several others.
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