Mirchi has announced the appointment of Chandan Das as Vice President & Business Director, strengthening its leadership team in the southern market. In his new role, Das will oversee end-to-end P&L responsibilities across five Mirchi radio stations in Karnataka, with a mandate to drive integrated and platform-led growth.
Sharing the update on LinkedIn, Das outlined a broad growth charter spanning content, digital monetisation, MPing (Mirchi’s data-led digital audio and video monetisation platform), social ecosystems, brand partnerships and experiential initiatives. His focus will be on building scalable solutions at the intersection of content, commerce and communities.
“In this role, I’m focused on driving platform-led, integrated growth across content, digital monetisation, MPing (Mirchi’s data-led digital audio & video monetisation platform enabling targeted, measurable brand solutions), social ecosystems, brand partnerships and experiential activations — building scalable solutions where content, commerce and communities intersect,” he wrote in the post.
Das also highlighted his approach to leadership and growth, adding, “Having spent over a decade leading businesses within large media ecosystems, I believe sustainable growth today is driven by consumer insight, data-led decisioning, cross-platform monetisation and long-term partner value creation. That lens will guide how we build, scale and innovate.”
Prior to joining Mirchi, Das was associated with JioStar, where he served as Director – Digital & TV Revenue Generation (South). He held the position from January 2025 to December 2025, leading revenue initiatives across digital and television platforms.
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