MiQ, a leading global programmatic media partner, has announced the elevation of Ribhu Mishra to the role of Vice President – Revenue, India, with immediate effect. The promotion underscores MiQ’s focus on strengthening commercial growth, market leadership, and strategic innovation across one of its fastest-growing global markets.
In his new role, Ribhu Mishra will lead revenue strategy, business growth, and market expansion initiatives for MiQ in India. He will oversee commercial performance, strengthen sales strategy, and drive profitability across key verticals, working closely with Varun Mohan, Chief Commercial Officer – India.
The elevation comes at a crucial time for MiQ, as the company deepens its investment in India amid rising demand for programmatic advertising, CTV (Connected TV), and data-driven media solutions. This move aligns with MiQ’s broader global vision to deliver transparency, innovation, and measurable client outcomes in digital advertising.
India’s programmatic ecosystem is witnessing rapid transformation, driven by increasing adoption of CTV and advanced TV solutions. MiQ is poised to capture this momentum through MiQ Sigma, its AI-powered platform designed to enhance campaign performance, audience insights, and cross-channel optimization.
Under Mishra’s leadership, MiQ aims to accelerate commercial excellence, expand its client partnerships, and strengthen its foothold in India’s rapidly evolving digital advertising landscape.
Varun Mohan, Chief Commercial Officer – India, MiQ, said:
“India’s digital ecosystem is entering a new era and coming year will be pivotal for data-driven programmatic execution. Ribhu has played a key role in shaping our go-to-market strategy and client successes over the past year. With his elevation, we are deepening our commitment to commercial excellence, client outcomes and market expansion in India. I am confident Ribhu’s leadership will further accelerate our journey towards innovation, audience-centric solutions and stronger growth for both MiQ and our partners.”
Ribhu Mishra, Vice President – Revenue, India, MiQ, added:
“MiQ has built a strong reputation for innovation and client impact, and I’m thrilled to be leading our revenue function at such an exciting time. With 2026 shaping up to be a pivotal year for advanced TV and MiQ Sigma, my focus will be on deepening partnerships, expanding markets, and driving sustainable growth across the ecosystem.”
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