MiQ, a leading global programmatic media partner, is thrilled to announce the appointment of Erin Koedam as the new NSW Group Account Director. Koedam joins MiQ with over a decade of expertise in programmatic advertising and digital out-of-home media, making her a valuable addition to the team.
In her new role, Koedam will leverage her extensive programmatic experience to develop and strengthen client relationships while leading the NSW sales team and overseeing operations. She will report directly to MiQ’s ANZ Commercial Director, Stuart Parker.
Koedam brings a wealth of experience to MiQ, having spent nearly 12 years in media and commercial roles, specializing in ad-tech, digital out-of-home advertising, and programmatic solutions. Before joining MiQ, she served as Vice President of Sales at Hivestack by Perion, a full-stack programmatic digital out-of-home platform. In this role, she was instrumental in driving the growth of programmatic digital out-of-home trading in the Australian market and secured key partnerships across supply, demand, brand advertisers, and agencies, resulting in significant year-on-year growth.
Previously, Koedam had a successful eight-year tenure at JCDecaux, where she began her career as an Account Manager before advancing to the position of Group Sales Manager in 2019. During her time at JCDecaux, she led sales and partnerships for various out-of-home client partners, further cementing her reputation in the industry.
Stuart Parker, MiQ’s ANZ Commercial Director, shared his enthusiasm for Koedam’s appointment:
“The Group Account Director role for NSW is a crucial one for us. After a lengthy search, we are delighted to have secured such high calibre talent as Erin to join the team. Erin comes highly regarded by the industry, both from agencies and partners alike, and with our 2025 growth plans in place, Erin will be in the perfect position to capitalise on her already-expansive programmatic knowledge.”
Koedam expressed her excitement about the opportunity, saying,
“MiQ has an incredible product offering, which is constantly evolving, with data and outcomes at the forefront. I’m excited to build on the current momentum of the NSW team and to achieve further success by delivering brilliant work with our partners.”
Koedam’s appointment is effective immediately as she begins her journey with MiQ, contributing to the company’s continued growth and innovation.
