MicroMitti, a leader in real estate investment, has unveiled its latest campaign, “Sky High Investments,” marking its foray into OOH marketing with a maiden initiative at Devi Ahilyabai Holkar Airport in Indore. The campaign aims to engage high-net-worth individuals, corporate travellers, and investors through premium media placements. In collaboration with Times OOH, which manages the airport’s advertising rights, MicroMitti has committed to a yearlong campaign designed to maximize its reach and impact.
The campaign features a visually compelling airport presence, strategically targeting passengers at multiple touchpoints throughout their journey. From the entry gate to various points within the Departure and Arrival terminals, MicroMitti has utilized key media formats to create a comprehensive and memorable brand experience.
In the Departure terminal, the campaign captures attention with eye-catching formats like Queue Managers, further reinforcing brand recall through a mix of static and digital display formats. These efforts converge at a dedicated kiosk, where travellers can explore MicroMitti’s innovative investment options. The kiosk, located in the Departure Security Hold Area, features a state-of-the-art high-definition display to inform and engage potential investors.
For arriving passengers, MicroMitti has strategically deployed formats at the exit gates and outdoor areas, ensuring 100% visibility to all incoming travellers. This combination of static and digital media formats creates a dominant airport presence and builds strong recall among the target audience.
This multi-touchpoint strategy aligns seamlessly with MicroMitti’s mission to democratise real estate investment through fractional ownership and institutional-grade real estate funds. “We are incredibly proud to launch our first outdoor campaign at the airport, a milestone that reflects both MicroMitti’s growth and Indore’s vibrant spirit of innovation,” said Mr. Manoj Dhanotiya, CEO & Founder of MicroMitti. “This campaign showcases our commitment to making real estate investment accessible to everyone across India looking to build wealth. At MicroMitti, we are breaking down barriers and ensuring that real estate opportunities are available to all retail investors. These offerings provide the flexibility and strong returns people need to achieve their financial goals,” he added.
Indore Airport, renowned for its world-class media formats, serves as one of the most sought-after advertising locations in the city. With an impressive footfall of approximately 3.11 lakh passengers every month and 85 daily flights connecting 27 national and international destinations, the airport offers unparalleled reach and engagement opportunities for brands.
The “Sky High Investments” campaign has already received positive feedback, with travellers expressing keen interest in learning more about MicroMitti’s offerings. By combining accessibility and innovation, the campaign sets a new benchmark for real estate investment and brand engagement among elite travellers and potential investors at one of India’s busiest travel hubs.
“Airport advertising is becoming increasingly favourable and approachable among regional brands, boosting their confidence in OOH marketing. It’s a sign of a growing industry where the customer base is expanding, and spending is on the rise. We are delighted to have MicroMitti on board, employing a well-thought-out strategy for their first outdoor campaign,” expressed Sumit Chadha, Business Head – Airports & City Media.
With “Sky High Investments,” MicroMitti continues to solidify its position as a leader in the real estate investment space while setting a precedent for impactful and innovative OOH campaigns.
Times OOH offers comprehensive media solutions across airports, metro stations, and street furniture in India and Mauritius.
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