Medulla Communications has announced its expansion into the United States, marking a significant milestone in the agency’s global growth strategy. The move follows Medulla’s recent entry into Singapore and the launch of Capsule, its specialised healthcare events joint venture — strengthening its international footprint across key healthcare markets.
As part of its US expansion, Medulla has appointed industry veteran Andrew Schirmer as Consulting Director to lead its operations. With over 30 years of experience across global networks including WPP/Ogilvy, IPG/McCann, and Omnicom, Schirmer has worked extensively with healthcare companies, public institutions and NGOs across multiple international markets.
In its initial phase, Medulla’s US practice will prioritise health tech, digital health, and consumer health brands, delivering full-funnel solutions spanning:
Digital and creative execution
Performance marketing
Strategic brand development
Integrated communication programs
Medulla has already been supporting several US-based health tech startups from its Mumbai hub, positioning the expansion as a natural progression in its global journey.
“The era of health-tech brands and startups having to choose between market understanding and cost-effectiveness is over,” said Andrew Schirmer. “Our model brings together the best of both worlds—US-based strategic leadership and India-based creative and digital execution that’s fast, technically sound, and cost-effective.”
Medulla’s Founder, Praful Akali, highlighted the company’s long-term commitment to expanding its global healthcare footprint.
“Andrew’s appointment reflects our commitment to blending global expertise with deep local insight, and also to invest deeply in our US presence. Together, we aim to help health tech brands build powerful, purposeful connections with their audiences.” Akali said.
Under Akali’s leadership, Medulla has built a strong global reputation in healthcare advertising, with accolades across international award platforms including Cannes Lions and the Effies. He noted that India’s influence in specialist healthcare communication continues to grow rapidly around the world.
With this expansion, Medulla is positioned to become a global partner of choice for health tech and consumer health brands seeking strategic clarity, creative excellence and cost-effective execution across borders.
Read more: Nazara’s Subsidiary Absolute Sports Acquires Mumbai Team in Indian Pickleball League
