Medulla Communications has strengthened its creative leadership with the appointment of Anindya Banerjee as Executive Creative Director. In this role, he will partner with Amrish Chandan to lead the agency’s creative vision and mandate.
Banerjee brings experience from leading agencies including Publicis, FCB, Ogilvy and Contract Advertising. His work has been recognised at international platforms such as Cannes Lions, The One Show, Asia Pacific Adfest, RX Awards and Saniss Awards.
He joins from Publicis Health, where he worked on brands including Apollo Hospitals, Abbott, Novo Nordisk, Novartis and Pfizer. His portfolio features campaigns such as ‘Break the Partnership’ for Novo Nordisk and The Times Group’s ‘Out and Proud’.
Praful Akali, Founder and Managing Director, Medulla Communications, said: “With Medulla’s expansion to US and Asia-Pacific markets, we needed an integrated creative leadership team that can power brands across markets and healthcare categories.”
Banerjee added, “Health is one of the most meaningful categories to build in, with the power to impact billions of lives. A specialist healthcare agency allows me to contribute more meaningfully through sharper, more effective solutions.” Banerjee will collaborate closely with Chandan, who brings more than two decades of experience and has held leadership roles at Lowe Lintas, JWT and Leo Burnett, working across FMCG, real estate, television and political communications.\
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