M+C Saatchi Performance has announced the appointment of Jim Hamilton as Managing Director, North America, reinforcing its commitment to growth, innovation, and results-driven performance marketing in the U.S. market.
Hamilton brings with him more than eight years of leadership experience from Jellyfish, where he was instrumental in building one of the largest independent agencies in the United States. At M+C Saatchi Performance, his mandate is clear: accelerate agency growth, deliver measurable results for clients, and further strengthen the team.
The timing of Jim’s appointment coincides with a period of strong momentum for M+C Saatchi Performance, marked by the addition of major clients such as Shopify and GoPuff in 2025. His arrival also complements the broader transformation of the M+C Saatchi Group’s North American operations, which includes the recent appointments of Nadja Bellen-White as Group CEO and Suresh Raj as Chief Growth Officer. These strategic moves align with the group’s new ‘Cultural Power’ positioning and reinforce its leadership ambitions in the region.
Jim Hamilton commented:
“What drew me to M+C Saatchi Performance is its deep mobile heritage, global reach, and results-driven mindset. The team truly understands how consumers engage with content today — mobile-first, platform-fluid, and constantly connected. I’m excited to build on this strong foundation and help clients unlock scalable and sustainable growth.”
Founded in 2006, M+C Saatchi Performance is known for pioneering mobile and app marketing, with a deep understanding that mobile is more than a channel — it’s the central thread in modern digital ecosystems. The agency blends the precision and speed of performance marketing with the creativity and storytelling necessary to cut through in today’s fragmented media landscape.
Kabeer Chaudhary, Global CEO of M+C Saatchi Performance, added:
“We’re thrilled to welcome Jim to the team as we continue to expand in the U.S. Our strength lies in helping digital-native brands scale with precision and impact. With Jim’s leadership, we’re confident in our ability to uncover new opportunities, push creative boundaries, and drive measurable success for the next generation of ambitious brands.”
Hamilton’s appointment signals the agency’s ongoing evolution and commitment to providing future-focused, full-funnel marketing solutions tailored to how audiences actually live — connected, on-the-go, and across platforms.
