M+C Saatchi Group has announced the appointment of Rhian Mason as Managing Partner of its newly created Passions & PR division, overseeing M+C Sport & Entertainment, Social, PR, and Influencer offerings.
The appointment strengthens M+C Saatchi’s capabilities in Australia and addresses growing demand for social-first, influencer-driven, and PR-led campaigns that connect brands authentically with culture.
With over 15 years of experience, Mason has led earned-first campaigns across social, influencer, PR, partnerships, and cultural experiences. She joins M+C Saatchi from Clemenger BBDO, where she was Head of Cultural Design, building and leading an earned attention offering. Her career also includes senior roles at Emotive, DDB Group Australia, and Mediabrands across EMEA and Australia.
“This is a hugely exciting moment for us,” said Tanya Vragalis, Managing Director M+C Saatchi ANZ.
“Rhian is one of the best in the business, and her arrival is a statement of intent. We are building an agency that doesn’t just respond to culture, but creates it, and Rhian will play a central role in further making that a reality.”
“Passions are where Australians connect most deeply — through sport, entertainment, and culture,” said Rhian Mason, Managing Partner Passions & PR.
“Around the world, M+C Saatchi Sport & Entertainment has built culture-shaping work, and my ambition is to create that same impact here in Australia. We’ll be partnering with brands that want to lead through passion — moving beyond campaigns to deliver ideas that are social by design, earned-first, and built to shape culture.”
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