Max Level, a leading marketing and PR agency built by gamers for gamers, has been appointed as the official PR and communications partner for LVL Zero, a first-of-its-kind gaming startup incubator created by ChimeraVC in partnership with MIXI Global Investments and Nazara Technologies.
Designed to accelerate India’s early-stage gaming ecosystem, LVL Zero is a 100-day structured program offering mentorship, product acceleration, and access to investor networks—all built to help founders scale sustainably.
At the heart of the initiative is an equity-free grant pool of USD 100,000, where each cohort will support 10 gaming startups, each receiving a USD 10,000 equity-free grant. Over the next five years, LVL Zero aims to empower over 100 high-potential gaming startups to compete on a global stage.
Krish Anurag, Managing Partner at ChimeraVC and Founding Partner at LVL Zero, said:
“LVL Zero is our commitment to catalysing the next generation of gaming founders from India and Asia. We’re thrilled to have Max Level on board as our communications partner. Their deep understanding of the gaming ecosystem, narrative expertise, and proven network within the media landscape make them the ideal agency to help us amplify this initiative and the founders who will shape the future of gaming.”
As LVL Zero’s official PR and communications agency, Max Level will lead strategic storytelling, media outreach, and thought leadership, highlighting the success stories emerging from each cohort and showcasing the incubator’s impact on India’s rapidly growing gaming ecosystem.
With a strong portfolio across gaming and esports that includes NODWIN Gaming, S8UL Esports, Riot Games, CyberPowerPC India, KRAFTON, Saudi Esports Federation, ESL FACEIT Group, ASUS ROG, Jio Games, HyperX, and others—Max Level brings unmatched category expertise, narrative depth, and community insight.
Siddharth Nayyar, Co-Founder & CEO of Max Level, added:
“LVL Zero is an incredible incubator program for gaming startups in India, and we’re excited to help tell its story. The program is perfectly aligned with our mission to support the growth of India’s gaming and creator economy, and we look forward to driving awareness around the founders, ideas, and innovations emerging from LVL Zero’s cohorts.”
Beyond PR and communications, Max Level offers a full suite of services including campaign management, production, brand building, video editing, influencer programs, and digital strategy—making it one of the most comprehensive communications partners in the gaming, esports, and tech landscape.
This partnership marks a significant milestone as Max Level continues its mission to power narratives that elevate India’s gaming, esports, and technology sectors on the global map.
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