Mastercard has named WPP Media as its new global media agency, ending its decade-long partnership with Carat, which managed the account since 2014. The appointment covers media strategy, planning, and buying in over 70 international markets, reflecting the brand’s strategic focus on integrated global media management.
In 2024, Mastercard’s global media expenditure was estimated at $180 million, underscoring the importance of this account for both the brand and WPP Media.
In addition, Ogilvy has been appointed as Mastercard’s global community management partner, responsible for building and managing online communities across key markets worldwide. Together, WPP Media and Ogilvy will now drive Mastercard’s media strategy and community engagement at a global level.
“We’re excited to share the news that Mastercard has selected WPP Media as their new global media partner!”
He added, “We’re thrilled to support such an important global brand and critical player in the world’s commerce infrastructure across more than 70 international markets. We’ll be working side by side with the incredible team at Ogilvy to help drive growth and innovation across Mastercard’s business,”
This appointment reinforces Mastercard’s commitment to AI-driven media strategies, integrated marketing solutions, and global community engagement, positioning WPP Media as a strategic partner in the brand’s worldwide growth and innovation initiatives.
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