New Delhi, India – MARS Cosmetics has announced the appointment of Anshu Arora Sindhwani as Head of Product, marking a key milestone in the brand’s journey toward innovation-driven growth and category leadership.
With over 15 years of experience across the beauty, color cosmetics, and FMCG sectors, Anshu brings a strong track record in consumer-driven innovation, design thinking, and strategic product management. At MARS, she will lead the company’s end-to-end product strategy — spanning new product development, category planning, lifecycle management, and innovation architecture.
Her mandate is to build a robust pipeline of differentiated and inclusive launches that balance creativity, performance, and affordability, aligned with MARS Cosmetics’ vision of “Makeup for Everyone.”
Rishabh Sethia, Business Administrator, MARS Cosmetics, said:
“We are thrilled to have Anshu join the MARS family. Her deep understanding of consumers, strategic mindset, and innovation-driven approach will help us strengthen our position as India’s leading product-driven beauty brand. This marks an important milestone in achieving our vision of making trendsetting, high-performance make-up accessible to everyone.”
Anshu Arora Sindhwani, Head of Product, MARS Cosmetics, added:
“MARS represents a new era in Indian beauty – bold, experimental, and deeply attuned to its consumers. I’m excited to build on this energy by crafting innovations that not only perform but also connect – bringing together creativity, technology, and inclusivity in every formulation and finish.”
Before joining MARS, Anshu held leadership roles at AkzoNobel (Dulux), Colorbar, Mary Kay, and Win-Medicare, where she played a pivotal role in developing and managing high-performance product portfolios. Her experience in driving first-in-category launches and scalable innovation strategies has been instrumental in shaping South Asia’s evolving beauty landscape.
This appointment reinforces MARS Cosmetics’ commitment to innovation, inclusivity, and accessible beauty, as the brand continues to expand its portfolio and redefine India’s makeup category.
Read more: Samir Sagar Joins TBWA\India as Senior Vice President to Drive Growth and Integrated Strategy
