New Delhi, September 22, 2025: Mars has announced the appointment of Nitin Guleria as its new Head of Media. With over 14 years of experience in media and marketing across leading organizations including Samsung, Essence, and Optimise, Guleria will oversee Mars’ media strategy, manage cross-platform campaigns, and lead the media team to enhance brand visibility and engagement.
Commenting on his appointment, Nitin Guleria said on Linkedin.
Experienced Media Leader at the Helm
Guleria brings a wealth of expertise in media planning, programmatic strategies, and campaign management. He spent over seven years at Samsung Electronics, holding key leadership roles such as Deputy General Manager (March 2022 – August 2025) and Chief Marketing Manager (August 2018 – March 2022). Prior to Samsung, he served as Director of Media at Essence, leading media planning for campaigns including Google Home and Pixel, and as Account Director at Interpublic Group, focusing on programmatic media strategies.
Earlier in his career, Guleria contributed to business development and client servicing at Optimise, and held managerial roles in OMG/Optimise Media Group from 2011 to 2013, driving growth in mobile, display, and search campaigns.
With Guleria’s appointment, Mars strengthens its leadership in media and marketing, ensuring a robust strategy that connects audiences across platforms and amplifies brand presence in an evolving digital landscape.
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