Marketing Marries AI

Digital transformations are more rapid and impactful than ever before with marketers needing to buck up and ride the wave of change. MMA Global India, through its Impact event, aims to help them do just that.

Team BrandSutra

MMA Global India’s Impact 2024 championed the theme ‘Marketing in the Age of AI – Inspire, Innovate, Integrate’. The 13th edition was replete with 10 keynotes, 15 sessions, an annual report and a Gen AI whitepaper.
Eminent speakers like Amit Jain, Rahul Agarwalla, Ajeet Bajaj, Raj Rishi Singh and Rashi Goel explored the risks and benefits of adopting AI, the necessity for a solid strategic roadmap and the future evolution of AI in marketing.

Amit Jain, MMA India Board Chair, during his address, said,
“AI’s potential to revolutionise the very ethos of marketing cannot be overstated. By leveraging AI, marketers are not only predicting behaviours but also crafting compelling, data-driven narratives that resonate on a personal level.”

Ajeet Bajaj, Padma Shri awardee and Managing Director at Snow Leopard Adventures, narrated his experiences from completing the polar trilogy, which entails skiing to the North Pole, South Pole and across the Greenland icecap. Ajeet has also completed the Explorer’s Grand Slam, scaling the highest mountains on each of the seven continents. In his address, he recounted the value of leadership while applying life principles to marketing job roles.

In a session titled ‘Humanity in the Age of AI’, comedian Papa CJ and Sukhleen Aneja, Chief Executive Officer, the Good Brands Co, the Good Glam Group, brought perspectives to what AI can and cannot achieve compared to human ability, with wit and humour.

At the event, the annual flagship report ‘Modern Marketing Reckoner (MMR) – Winning With AI’ was launched. This report, created in collaboration with GroupM, compiles over 65 insights and perspectives from key industry leaders on the impact of AI on the 4Ps of marketing: product, price, promotions and packaging.

MMA Global India WhitePaper ‘Driving Gen AI Discovery & Adoption’ which addresses common questions about Gen AI discovery and adoption, was also unveiled. The whitepaper is supported by facts and statistical data from MMA global reports.

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