New Delhi | July 8, 2025 – Mamaearth, one of India’s leading personal care brands, has announced the elevation of Snigdha Anand to the position of Senior Vice President – Marketing. In her new role, Snigdha will spearhead marketing for Mamaearth’s flagship brand.
Snigdha has been with Mamaearth for over three years and most recently held the position of Vice President – Marketing, where she led brand, consumer, and category strategy across Mamaearth, The Derma Co., and BBlunt.
Sharing the news on LinkedIn, Snigdha said,
“Super excited and humbled to step into the new role of SVP, Marketing, mamaearth. Over the past 3 years, it’s been a great journey to work on The Derma Co and BBlunt, and see them shape up and scale the way they have 🙂
Looking forward to an extremely exciting and equally fulfilling journey going forward on Mamaearth as well!”
Before joining Mamaearth, Snigdha spent over eight years at Unilever, working across several leadership roles. She served as Senior Brand Manager for Surf Excel and Love and Care, and held roles in sales strategy, analytics, and category leadership. She began her marketing career as an intern with Godrej Consumer Products in 2013.
Her elevation marks Mamaearth’s ongoing commitment to nurturing in-house leadership talent and strengthening its brand marketing focus.
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