McCann Worldgroup has welcomed back Mae Ng as Chief Client Officer of McCann China, where she will play a key role in enhancing the agency’s client-centric strategy. Ng will provide valuable client insights to address market demands and drive McCann’s commitment to delivering greater brand value in China.
With over 20 years of experience in brand communication, Ng brings a dual perspective from both the brand and agency sides, enabling her to deeply understand and meet client needs in today’s dynamic business landscape. Her expertise in brand strategy will help translate agency capabilities into strategic growth drivers for brands.
Before rejoining McCann Worldgroup, Ng served as Marketing and Communications Director for Bottega Veneta Greater China, leading the brand’s regional marketing strategy. Prior to that, she played a pivotal role at McCann in shaping brand strategy and communication partnerships for L’Oréal Paris (China).
Ng has a proven track record of guiding top-tier global brands across Lifestyle, Beauty & Personal Care, Hospitality & Entertainment, Automotive Lubricants, Consumer Electronics, and FMCG sectors. Her work has earned multiple international accolades, including the Asia Marketing Effectiveness Awards, APAC Effies, Clio Awards, and the Unilever Global Marketing Excellence Award.
Beyond her leadership in brand strategy, Ng is a passionate advocate for AI and AGI in marketing. She believes emerging technologies will revolutionize content creation, streamline processes, and enable data-driven, personalized brand experiences while preserving emotional engagement at scale.
Carter Chow, McCann Worldgroup Greater China CEO, said:
“In today’s challenging and complex market, Mae has a deep understanding of our brand clients’ core needs from their perspective, even in times of change. Her return will further strengthen our strategic partnerships, enabling us to provide even more robust support for brands to achieve sustainable growth in an ever-evolving market.”
“I am thrilled and deeply honored to return to McCann Worldgroup, an agency that has always been at the forefront of creativity and innovation,” said Ng. “It feels like reconnecting with a team that shares my passion for bold ideas and meaningful storytelling. The future of McCann’s vision is incredibly bright, and I am optimistic about what we will achieve together. Reuniting with some of the industry’s most talented minds, all aligned in purpose and ambition, is a recipe for success. I can’t wait to contribute to the next chapter of McCann’s legacy and create work that not only inspires but also drives real impact.”
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