Published on: April 8, 2026
Madison Media has reportedly achieved over ₹500 crore in new business between October 2025 and March 2026, signalling sustained momentum for the independent agency.
Industry sources suggest that the agency has onboarded a diverse portfolio of clients during this period, including Tata Consumer Products Limited, Zurich Kotak General Insurance, Blackberrys, Omega Watches, Wipro, and associations with Board of Control for Cricket in India initiatives such as IPL Fan Park. These additions span multiple industries, including FMCG, BFSI, automotive, retail, luxury, and real estate, highlighting the agency’s expanding cross-sector footprint.
The growth has been linked to Madison Media’s continued investment in technology-driven planning solutions. Its proprietary tools, MbrAIn and Growth Planning System (GPS), have played a central role in enhancing campaign effectiveness. MbrAIn functions as an AI-powered media planning engine designed to uncover growth opportunities and enable full-funnel strategies, while GPS provides a planning framework tailored to India’s diverse consumer base and regional dynamics. Together, these platforms have improved planning agility, data insights, and execution efficiency.
A part of Madison World, Madison Media remains one of India’s largest homegrown communication agencies. It has been ranked the world’s third-largest independent media agency by RECMA and has earned multiple industry accolades, including Media Agency of the Year at the e4m Prime Time Awards 2025 and Outdoor Media Agency of the Year at the e4m NEON OOH Awards 2025. The agency is also reported to have secured over 300 awards in the past two years.
Madison Media continues to manage media planning and buying for a wide range of brands across industries, reinforcing its strong presence in India’s advertising and communications landscape.
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