Social Beat, a leading digital growth partner for consumer brands in India, has appointed Maanesh Vasudeo as its Chief Business Officer (CBO) to steer the company’s next phase of performance-driven growth. Based out of the Mumbai office, Maanesh will collaborate closely with Co-Founders Suneil and Vikas Chawla to strengthen enterprise relationships and lead large-scale digital transformations leveraging AI-led strategies.
Bringing extensive experience from senior roles at LS Digital, Publicis, and WPP Group, Maanesh has successfully driven growth across industries by leading cross-functional teams spanning creative, tech, and media. Recognised for his strategic vision and deep media expertise, he has played a pivotal role in crafting digital product roadmaps and customer success models for many of India’s top brands.
Suneil Chawla, Co-Founder of Social Beat, said, “As Social Beat steps into its next phase of significant growth, we are incredibly excited to welcome Maanesh as our Chief Business Officer. Maanesh brings invaluable expertise in managing large-scale client businesses and driving integrated solutions that seamlessly bring together creative and technology, with a particular strength in media that will enable us to scale effectively. His holistic approach will be instrumental in delivering even greater value and tangible outcomes for our client partners.”
Maanesh Vasudeo, sharing his thoughts on the new role, said, “Joining Social Beat as Chief Business Officer feels like a natural alignment with my belief that true digital transformation comes from the powerful convergence of media, creative, and technology, all geared towards measurable business outcomes. Social Beat’s commitment to this philosophy is evident in its successful client case studies, robust media partnerships, agile creative and influencer capabilities, and its innovative use of technology and AI through multiple in-house built products. I’m energized to propel our growth, delivering unparalleled 360-degree digital solutions and learning from the biggest global campaigns and brand challenges.”
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