Mumbai, 18 July, 2024: Lodestar UM, the India unit of UM, a global media agency network of IPG Mediabrands, today announced its participation in the seventh global Impact Day, under the theme, “ONE Day, ONE UM, ONE Better World.” Launched in 2016 under UM’s corporate social responsibility unit, Better World, Impact Day reflects the agency’s commitment to its core values of community, curiosity and courage.
UM employees will participate in activities around three Impact Day pillars:
In India, Lodestar UM has collaborated with LGBTQIA+ owned businesses such as Kai By Mangi, Dopamore, Arttitty, Sabarshh, Ash.Co, Embarque.co, Queergaon, Astitva Jewelry, Podi Nan Maga, and Scoby Labs. These businesses offer a variety of products, including natural lip gloss and oil, stylish handcrafted accessories, elegant bags and purses, vibrant shirts, handmade exquisite stone jewellery, ceramic ware, fashion apparel, bags, stone and bead accessories, lip-smacking pickles, podis and snacks, resin art accessories, and fermented drinks. By providing a platform to showcase and sell their products, the agency aims to create meaningful, tangible benefits for the community.
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Aditi Mishra, CEO, Lodestar UM said,
“Our idea for Impact Day goes beyond commerce; we aim to foster enriching connections and meaningful experiences that positively impact the community,” “By supporting LGBTQIA+ businesses, we are not only contributing to economic empowerment but also celebrating diversity and inclusion in a tangible way. Impact Day is a powerful reminder of how our collective efforts can drive meaningful change and create a better world for everyone.”
Andrea Suarez, Global CEO, UM said,
“UMers from all over the globe look forward every year to volunteering as one connected team for our beloved Impact Day tradition,” “Our theme this year, ‘ONE Day, ONE UM, ONE Better World’ highlights the incredible impact we can have when we harness the power of our collective action to give back to the communities in which we live, serve and flourish.”
Kasper Aakerlund, APAC President UM said,
“Impact Day is a powerful reminder of the positive change we can create when we come together as a global community. It’s a chance for UMers across APAC to make a real difference in the lives of others, and I’m incredibly proud of the diverse and impactful initiatives happening across the region,”
On Thursday, July 18, UM offices across APAC, EMEA, LATAM and North America will volunteer with local charities, NGOs and community organizations.
The first Impact Day took place in 2016 and expanded globally in 2018 to 50 offices in 40 countries. Now, UM employees from over 100 offices and 50 countries across the world will take part in Impact Day activities, sharing their experiences on Instagram, Facebook and LinkedIn using the hashtags #UMBetterWorld and #UMImpactDay.
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