Liqvd Asia has been appointed to manage the digital communications mandate for outdoor lifestyle brand Woodland, further strengthening the agency’s portfolio of well-known lifestyle brands.
As part of the partnership, Liqvd Asia will oversee Woodland’s digital communication strategy, including social media management, influencer partnerships, and brand storytelling initiatives. The agency will focus on building a more dynamic and engaging digital presence for Woodland across social platforms and creator communities.
The mandate also includes developing platform-first content strategies, crafting compelling campaign narratives, and driving community engagement efforts. Through these initiatives, the agency aims to enhance Woodland’s connection with younger, digitally savvy audiences while maintaining the brand’s strong identity in the outdoor lifestyle space.
Commenting on the partnership, Nikita Malhotra Singh, Head Digital Marketing, “Woodland is more than a brand; it’s a community of explorers and adventurers. We are thrilled to partner with Liqvd Asia to tell our story in more dynamic and interactive ways. Their vision for our social media mandate aligns perfectly with our goal of inspiring the next generation of adventurers to gear up and explore the great outdoors.”
Arnab Mitra, Founder & Managing Director, Liqvd Asia, added, “Woodland is a brand with a strong emotional recall in India, built on a legacy of adventure, durability, and authenticity. We’re excited to translate that legacy into digital conversations that feel current, engaging, and culturally relevant.”
Adding to this, Monish Sanghavi, Business Head, Liqvd Asia, said, “With a brand like Woodland, the focus goes beyond managing platforms to shaping how the brand shows up in the digital world. We look forward to building a strong, consistent narrative that deepens Woodland’s connect with loyal consumers and younger audiences alike.”
Through this collaboration, Liqvd Asia will work closely with the Woodland team to strengthen the brand’s digital narrative across social media channels and creator ecosystems, bringing its adventurous spirit and legacy to a new generation of digital audiences.
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