Mumbai, 4th February 2026: Lino Perros, one of India’s leading fashion accessory brands has partnered with WebEngage, a leading Customer Data Platform (CDP) and Marketing Automation provider, to power a seamless, omnichannel customer lifecycle from discovery to long-term brand loyalty.
Through this partnership, Lino Perros is transforming fragmented fashion marketing into a connected engagement engine across web and app touchpoints. By leveraging WebEngage’s real-time customer intent signals and personalized journey orchestration, the brand is enhancing fashion-led discovery, improving browsing-to-buying experiences, and strengthening post-purchase relationships to drive repeat purchases and sustained brand affinity.
As part of the collaboration, Lino Perros has implemented in-app fashion use cases, such as category drop-off recovery, price drop alerts, alerts on back in stock, and reminders of wish-list items, to re-engage high-intent shoppers. Each shopper receives a personalized journey based on their frequent style preferences, purchasing history in the past two weeks, and the signals of the occasion when they last purchased, guiding him or her to place additional orders. Lino Perros has developed comprehensive customer communication journeys for every step of the purchasing process to provide customers with a consistent, seamless, and reassuring experience during the entire order cycle.
To keep consumers engaged during key moments of the year e.g., holidays, wedding seasons and big discount sales, brands like Lino Perros are using seasonal campaigns to drive engagement and conversions and boost average order values while maintaining brand consistency across all digital and physical interaction points.
“Partnering with WebEngage enables us to elevate customer engagement in a more intelligent and personalized manner—one that aligns with the premium experience Lino Perros represents. This collaboration strengthens our D2C and omnichannel strategy, allowing us to deliver relevant, well-timed interactions across the customer lifecycle while supporting long-term growth, retention, and brand affinity.” said Lokesh Kumar, Digital Marketing Lead, Lino Perros.
“Lino Perros has demonstrated how retail brands today can leverage customer insights to make their brand relevant at every point of contact with the customer,” stated Shreya Trivedi, VP – Customer Success & Business Operations, WebEngage. “Utilising real-time intent data combined with personalised omnichannel journeys provides Lino Perros with a strong differentiation point for scaling loyalty with fashion brands while providing an experience that remains deeply personal.”
From discovery to loyalty, this partnership marks a shift toward a truly omnichannel engagement strategy, enabling Lino Perros to build stronger customer relationships and scale brand loyalty in an increasingly competitive fashion landscape.
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