Limelight Lab Grown Diamonds has appointed Rupali Shrivastava as its new Chief Marketing Officer. In her new role, Rupali will focus on accelerating brand growth, broadening consumer outreach, and enhancing engagement in the rapidly expanding lab-grown diamond sector, while deepening the brand’s connection with modern Indian consumers.
Rupali brings extensive experience in retail and brand marketing, having driven consumer-focused strategies at renowned brands such as Malabar Gold & Diamonds and Rio Tinto.
Her strong command of digital-first brand building, coupled with a keen understanding of consumer behavior and the fine jewellery retail landscape, makes her ideally suited to elevate Limelight’s brand presence and strategic narrative.
“The lab-grown diamond industry is witnessing exponential global interest, driven by conscious consumers who are seeking sustainable, high-quality diamonds without compromise,” said Rupali. “Limelight stands at the forefront of this transformation in India, and I’m excited to build on this momentum bringing in fresh storytelling, digital depth, and retail excellence that aligns with what today’s consumers truly care about.”
Speaking about the appointment, Pooja Madhavan, managing director of Limelight Lab Grown Diamonds, said,
“In the current phase of the Brand in terms of scale & tapping into the large opportunity ahead of us, it is imperative that we continue to add exceptional talent at every level of the organization. Rupali’s understanding of premium retail, her sharp consumer lens, and her experience in building disruptive category-defining companies makes her a great fit for Limelight. Her experience at the intersection of global strategy and local nuance will be key as we scale the brand in India and internationally.”
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