Singapore – LePub Singapore, the culturally-driven creative agency, has announced a major expansion of its leadership and creative capabilities with a wave of senior appointments. This strategic move marks the agency’s continued momentum and commitment to driving bold, culture-forward work in the region.
Penny Sadlier Appointed as Managing Director
At the helm of this new chapter is Penny Sadlier, who steps into the role of Managing Director. Sadlier brings a wealth of experience in building impactful brands and integrated campaigns. She will continue her role as Managing Director, PG One, overseeing 14 P&G brands across 12 APAC markets, while expanding her leadership at LePub Singapore. Sadlier reports to Amrita Randhawa, Southeast Asia CEO of Publicis Groupe.
“Since opening its doors in Singapore in 2022, LePub’s story has been one of incredible growth and ambition – who wouldn’t want to be part of this trajectory? It’s a huge honour to be leading LePub Singapore into its next era, working alongside some of our industry’s sharpest minds and creative technologists to create brands that truly live in culture,” said Sadlier.
Sadlier has spent over a decade in Asia and has led business growth across sectors including FMCG, automotive, F&B, and pharmaceuticals. A decorated industry leader, she has been recognized with awards from Cannes Lions, D&AD, One Show, and Clios, and was named APAC Growth Leader of the Year 2024 by Campaign Asia.
Creative and Client Services Powerhouses Join the Team
Joining Sadlier are five senior hires across creative and client service functions:
Bruno Andrade and Pedro Pedreira step in as Creative Directors, joining from Ogilvy Singapore. The duo are known for their excellence in craft and visual storytelling.
Francesca Babet joins as Client Services Director, bringing her expertise in creative storytelling and global brand leadership. She was formerly Global Brand Director at Publicis Groupe Singapore and will now oversee key accounts including Heineken.
Ernest Kok and Claudius Keng join as Senior Copywriter and Senior Art Director respectively. Previously with MullenLowe Singapore, the award-winning duo ranked among Singapore’s most awarded creatives in the 2024 Campaign Brief Asia Creative Rankings, having led the acclaimed PRISM+ “As Close As It Gets” campaign.
Leadership Endorsements
Commenting on the appointments, Bruno Bertelli, Global CEO LePub and CCO LePub Worldwide, said:
“LePub Singapore is a vibrant place of growth and innovation, attracting some of the most original and bold thinkers in the region. Rooted in data, creativity, and tech, the team is delivering some of our most exciting and forward-looking work both in Asia and around the world. I can’t wait to see where their creativity leads us next,”
Amrita Randhawa, Southeast Asia CEO, Publicis Groupe, added:
“To lead LePub in this next chapter, you need a ton of skills – consummate client leadership, great people and team building skills, the ability to work across countries and cultures, and an impeccable eye for craft and ideas. Lucky for us, Penny has it all in spades.”
Global Momentum
LePub’s global network continues to grow, with creative hubs in Milan, Rome, Amsterdam, Singapore, São Paulo, Bogota, Mexico City, Johannesburg, and New York City – each delivering on the agency’s mission to “Invent Culture Forward.”
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