Lava International, one of India’s leading mobile handset manufacturers, has named Sunil Raina as its new Managing Director. This leadership change marks a significant milestone in the company’s journey, with Raina stepping up from his earlier role as Executive Director and President | Business Head.
A seasoned professional with over 26 years in the telecom and mobile space, Raina brings deep industry insight and long-standing brand familiarity to his new role. Having spent 15 impactful years at Lava, his journey has included key leadership stints as Business Head for the Xolo brand, Chief Marketing Officer, and senior roles shaping strategy, marketing, and business growth.
Taking to LinkedIn to share the news, Raina expressed gratitude and a renewed sense of purpose as he embarks on this new chapter with Lava.
His appointment comes at a time when Lava is doubling down on its commitment to the Indian market. The brand has steadily built its India-first, made-in-India positioning, aiming to compete not just in terms of technology and affordability, but also by fostering local innovation and manufacturing excellence.
Prior to joining Lava, Raina held strategic roles at major telecom players such as Telenor Group, Reliance Communications, Airtel, Tata Teleservices, and Hughes Telecom. His career trajectory reflects a consistent focus on building brands, scaling operations, and connecting with Indian consumers at scale. With Raina at the helm, Lava is expected to strengthen its vision of developing a globally competitive Indian brand while keeping its roots firmly embedded in domestic innovation and consumer trust.
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