New Delhi, 31 July, 2025 – Komerz India, the Indian arm of UK-based Komerz Global, an exclusive global distributor specializing in omni-channel commerce solutions, has announced the appointment of Amarendra Singh as its Chief Marketing Officer. With over two decades of industry experience, Amarendra joins Komerz at a pivotal moment as the company accelerates its expansion in one of the world’s fastest-growing digital economies.
Komerz entered the Indian market earlier this year with a vision to build a full-funnel, creator-powered commerce engine tailored for the Indian ecosystem. The company is focused on helping both enterprise and emerging brands drive growth through a unique blend of insight-led storytelling, performance-driven partnerships, and scalable tech infrastructure. India represents a significant strategic opportunity for Komerz, given its growing D2C landscape, vibrant creator economy, and increasingly digitized small business ecosystem.
“Scaling Komerz in India will take both precision and poetry. On one hand, we’ll engineer demand through smart, sharp storytelling; on the other, we’ll build trust with transparency and outcomes that speak louder than campaigns.”
Over the last two decades, Amarendra has stitched together one of the most diverse and formidable mar-com portfolios in the business – partnering with over 50 brands across tech, FMCG, auto, BFSI, fashion, and healthcare. He cut his teeth under Preeti Vyas, rose through leadership stints at FCB ULKA, Grey Worldwide, and Creativeland Asia, and eventually launched his own creative venture, Infamous People. Along the way, he’s helped Dell reclaim its #1 position, navigated Wockhardt’s transition into Fortis without a dip in brand loyalty, and delivered pitch wins that rewrote agency records – from Uniqlo to Shoppers Stop to Dell to Discovery.
As CMO, Amarendra will be responsible for spearheading Komerz India’s brand strategy, narrative architecture, and go-to-market momentum. His focus will be on proof-first marketing, sharp execution, and storytelling that ties every consumer interaction back to business outcomes.
“Komerz felt like both a culmination and a clean slate — a rare opportunity to shape something new and necessary. My focus is to create momentum with meaning. Every story we tell must drive value — for brands, creators, and the communities they serve,” he added.
Over the next 6–12 months, Komerz India plans to move from stealth to story through high-impact case studies, meaningful partnerships, and community-powered momentum. Komerz is flipping the funnel – literally and philosophically. Unlike traditional platforms that start with performance marketing, Komerz starts with partnerships, shared incentives, and a full-funnel view that integrates discovery, conversion, and community.
