TBWA has announced the appointment of Kimberlee Wells as Chief Executive Officer of TBWA\Australia, expanding her leadership across both the Sydney and Melbourne markets.
Wells has led TBWA\Melbourne for nearly a decade, steering the agency through sustained growth and building long-lasting client partnerships, including NAB and Australian Defence Force Recruiting. Her leadership has delivered record impact across commercial results, brand health, and customer satisfaction.
Before joining TBWA in 2011, Wells served as General Manager of M+C Saatchi’s Mark, GM of Clemenger Proximity, and head of direct at M+C Saatchi Sydney. She also held previous roles at George Patterson Y&R and Wunderman.
Wells’ appointment coincides with Omnicom’s Oceania model rollout across Australia and New Zealand, under the leadership of Nick Garrett, CEO. As part of this structure, TBWA\New Zealand will report directly into the wider Omnicom Oceania organization, while Catherine Harris (CEO) and Shane Bradnick (CCO) continue to lead the New Zealand operations.
“I’ve known Kimberlee for more than a decade and have huge respect for her. She’s passionate, tenacious and curious – qualities that make her stand out as a leader. Her ability to build strong client partnerships and lead people with conviction sets her apart. As CEO of TBWA\Australia, Kimberlee will define the agency’s vision, setting it up for even greater success. I’m looking forward to working closely with her and her leadership team to design the future for our clients, supported by the full strength of Omnicom Oceania.”
“I’m delighted to accept the role of CEO for TBWA\Australia. Working alongside Nick and our national leadership team, our clients will experience the full potency of TBWA’s Disruption® philosophy, amplified by the scale and capability that only Omnicom can offer.”
“Disruption® has always been the heartbeat of TBWA, creativity that challenges convention and builds growth which lasts. Kimberlee is the right leader to carry TBWA\Australia into this next chapter. She brings clarity in complexity and conviction in creativity, alongside a track record of strong commercial problem solving with her client partners. She is equal parts head and heart, and I can’t wait to see what she does next.”
Under Wells’ leadership, TBWA\Australia will leverage Omnicom Oceania’s scale, data, and technology to amplify its Disruption® philosophy, delivering creative advantage for clients and exceptional opportunities for talent. Wells will also continue in her global role as Practice Lead of Sustain by TBWA.
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