Karthik Shankar has been promoted to Senior Vice President – Digital Investments & Partnerships at WPP Media. Based in Bengaluru, he brings over 17 years of experience in digital advertising technologies, with a focus on programmatic, connected TV and platform partnerships across global markets.
Prior to this role, Shankar served as Head – Digital Investments at GroupM from 2021 to 2025, where he worked across digital trading, partnerships, e-commerce initiatives and led national efforts in brand safety and ad verification. Earlier, he was Senior Program Manager – Amazon DSP at Amazon, contributing to the growth of the company’s programmatic advertising solutions in India.
Across his career, Shankar has worked on building businesses around video monetisation, product strategy and partnerships with media and technology platforms. He holds an MSc in Applied Genetics from Bangalore University and a BSc in Microbiology from University of Madras.
