Published on: April 7, 2026
Mumbai, April 7, 2026: Kargo announced its closed beta of Project KERA, its new agentic media buying and creative engine, designed to transform how brands and agencies plan, create, activate, and optimise advertising across channels. Built as an intelligent orchestration system, Project KERA turns a single campaign brief into a fully executed, performance-ready media plan to unify creative, audiences, premium supply, and measurement in one connected platform designed for cross-channel, cross-workflow media buying.
From planning and creative development to activation and in-flight optimisation, Project KERA continuously improves outcomes using real performance data and Kargo’s proprietary creative and contextual intelligence.
“Modern media buying is fragmented, reactive, and overly complex,” said Robert Leach, GM at Kargo APAC. “Project KERA changes that by connecting planning, creative, media, and measurement into one adaptive system that ensures every creative decision and media investment is directly tied to business outcomes.”
Early Beta partners are already using Project KERA to test and shape how agentic media buying works in real-world environments, spanning brand-direct, agency-led and hybrid models.
From Brief to Business Outcome the Kargo Way
At its core, Project KERA is built to solve one of modern marketing’s biggest challenges: turning an idea or brief into measurable business results quickly and at scale. Brands and agencies can upload a brief in nearly any form, from a PDF or spreadsheet to a simple sentence of intent. Project KERA identifies what is ready, flags what is missing, and collaborates with teams to close gaps before launch.
Project KERA brings intelligence across every step of the process:
Built on Kargo’s Creative Science®
Project KERA is powered by Kargo’s proprietary Creative Science, which is a combination of creative automation, predictive scoring, and performance insights built from years of real campaign data across premium environments. Before a dollar is spent, KERA helps brands understand how creative is likely to perform, why it performs that way, and how to improve it.
Once live, the performance insights ensure that every impression, interaction, and outcome make the next campaign smarter. The result is faster time to market, stronger creative quality and better performance across channels.
Flexible by Design
Project KERA adapts to how teams work. Buyers can choose between different levels of automation and control from full end-to-end execution to collaborative, human-in-the-loop workflows, all powered by the same underlying intelligence. Its modular architecture also allows partners to integrate individual capabilities or leverage the platform holistically.
Early Partnerships
Hershey’s is one of Project KERA’s Beta test partners, along with other CPG, travel, and emerging brands, representing brand-direct, agency-led, and brand-with-agency buying models.
“With today’s media landscape, it’s increasingly important to keep creative, media, and measurement working in sync,” said Vinny Rinaldi, Vice President, Consumer Connections, The Hershey Company. “Working with partners like Kargo helps create a more connected approach, so teams can focus on what’s actually driving meaningful results for the business.”
Looking Ahead
Project KERA represents a major milestone in Kargo’s evolution into a full-platform company that is focused on creative-led performance, intelligent automation, and orchestration along with premium media experiences that deliver real business impact.
