Kotak Mahindra Bank has elevated Kanchi Parekh to the role of Vice President – Marketing, marking a significant milestone in her professional journey. Parekh, who has been a part of the bank’s marketing leadership for over three years, announced the news via LinkedIn, stating:
“I’m happy to share that I’m starting a new position as Vice President Marketing at Kotak Mahindra Bank.”
In her previous role as Deputy Vice President – Marketing, Kanchi played a pivotal role in building Kotak’s brand presence across multiple verticals. Her elevation reflects the bank’s confidence in her strategic vision and execution capabilities in an increasingly competitive market landscape.
A seasoned marketer with over a decade of experience, Kanchi Parekh has worked across B2C and B2B2C segments in the BFSI and digital payments sector. She brings expertise in crafting and leading brand, product, and employer branding initiatives across digital, offline, and on-ground platforms.
Before joining Kotak, she held roles with several prominent organizations including SBI General Insurance, HDFC ERGO General Insurance, Future Generali India Life Insurance, DHFL, and The Indian Express, building a strong foundation in marketing strategy and communication.
Her elevation underscores Kotak Mahindra Bank’s commitment to empowering internal talent and reinforcing its marketing function with experienced leadership.
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