The TATA Women’s Premier League (WPL) is set to return for its fourth season, running from January 9 to February 5, 2026, further strengthening its position as a marquee sporting property in India.
JioStar, the league’s official broadcast and streaming partner, has onboarded 15 sponsors for WPL 2026, underlining the tournament’s rising commercial strength, audience appeal, and growing credibility among leading brands.
The sponsor lineup for this season includes State Bank of India (SBI), BHIM UPI, Kingfisher Premium Packaged Drinking Water, Kalyan Jewellers, TVS Eurogrip Tyres, VIDA, OpenAI (ChatGPT), OnePlus, Tata Capital, Policybazaar, Pidilite, Wipro, Reckitt Benckiser India, Mast Masala, and Crystal Cook N Serve.
Speaking on the development, Anup Govindan, Head – Sports Sales, JioStar, said, “WPL 2026 marks a clear inflection point for women’s cricket, both in terms of scale and commercial intent. Brands today are looking beyond short-term visibility to build deeper, long-term associations and WPL offers a compelling platform that delivers scale, high engagement and strong connect. The diversity of categories coming on board reflects growing confidence in women’s cricket as a premium and impactful media property.”
He added, “We are excited to partner with brands that share our vision of building women’s cricket into a long-term world-class sporting league.”
The tournament will open on January 9, with Mumbai Indians taking on Royal Challengers Bengaluru in the season’s first match.
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