JioStar has unveiled Moment.AI, an advanced AI-powered contextual advertising platform designed to help brands connect with audiences at the most emotionally resonant moments. Anchored on the philosophy “own the feeling, own the moment,” this breakthrough innovation uses artificial intelligence and machine learning to decode emotions, scan video content, and strategically deliver ads at the most contextually relevant points.
Mahesh Shetty, Head of Revenue – Entertainment at JioStar, commented on the launch:
“With Moment.AI, we are introducing a technology-driven solution that enables brands to integrate messaging at natural points of emotional impact, making campaigns more effective for brands and engaging for viewers. Our constant endeavour is to innovate and create advertising solutions that are not only effective but also meaningful, and Moment.AI is a step forward in that direction.”
Powered by advanced algorithms, Moment.AI can detect and categorize over 600 emotions and objects across video streams. By identifying key moments such as smiles, celebrations, and family interactions, the platform ensures advertising messages enhance storytelling instead of disrupting it.
The platform is designed with versatility in mind, catering to a wide range of categories including handsets, jewellery, skincare, gifting, food & beverages, home décor, fashion, and festivals. Built on JioStar’s proprietary R.A.C.E. framework—Reach, Attention, Connection, and Effectiveness—Moment.AI delivers:
Stronger brand visibility
Higher ad recall
Deeper audience engagement
Measurable business outcomes
Currently operational across the JioStar Entertainment Network, Moment.AI will soon be rolled out on JioHotstar, further scaling its impact. Early studies have already indicated a 34% uplift in advertising effectiveness compared to traditional ad placements.
With Moment.AI, JioStar continues to push the boundaries of AI-driven advertising innovation, ensuring brands can reach consumers in more meaningful and contextually relevant ways.
