JioHotstar Sports Ads has appointed Aditya Krishnan as its new Vice President of Sales, where he will lead monetisation efforts across television and digital platforms for BCCI and ICC men’s cricket. His responsibilities will include driving revenue strategy and collaborating closely with major stakeholder groups.
Krishnan announced his new role through a LinkedIn post, stating, “I’m happy to share that I’m starting a new position as Vice President of Sales at JioHotstar Sports Ads!”
With close to 20 years of experience in the media and entertainment industry, Krishnan brings deep expertise in revenue leadership, client partnerships, and large-scale monetisation. Prior to this, he worked with The Walt Disney Company in advertising sales and solutions, and previously held brand solutions and sales roles at Viacom18 and Diligent Media.
His extensive background across national markets equips him to strengthen JioHotstar Sports Ads’ commercial strategy across marquee cricket properties.
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