Jio-bp has brought on board Sidheshwar Sharma as its Chief Marketing Officer and Head of Corporate Communications, according to sources familiar with the development. In this role, Sharma will be responsible for shaping the brand identity, reputation, and integrated communication strategy of one of India’s rapidly evolving energy and mobility platforms.
The appointment comes at a time when Jio-bp, the joint venture between Reliance Industries and bp, is transitioning beyond conventional fuel retail. The company is building a diversified, multi-energy and digital mobility ecosystem that includes petrol, diesel, CNG, compressed biogas, EV charging infrastructure, aviation fuel, and emerging energy solutions.
Sharma joins Jio-bp from Tata Motors Commercial Vehicles, where he played a pivotal role in driving brand and digital transformation initiatives during a phase of significant industry change. His work there included supporting the launch and category development of electric vehicles, positioning EVs not only as a sustainability solution but also as a practical enabler of livelihoods in India’s last-mile mobility segment.
With over two decades of experience, Sharma has worked across sectors that are integral to India’s consumption and mobility landscape, including automotive, payments, petroleum, and energy. During his tenure at Royal Enfield, where he led Global Consumer Strategy, he was instrumental in enhancing the brand’s cultural relevance and strengthening its digital storytelling across domestic and international markets. His earlier roles at Visa and Hindustan Petroleum further strengthened his understanding of large-scale retail ecosystems, consumer behaviour, and the convergence of energy and digital payments.
At Jio-bp, Sharma’s mandate extends across marketing, corporate communications, and loyalty, underscoring the company’s focus on creating a cohesive narrative across brand building, customer experience, and stakeholder engagement. He will play a key role in defining how Jio-bp communicates its expanding energy and mobility journey.
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