In its festive digital campaign, ‘More Than Just Change’, the brand follows a simple coin as it journeys through moments that shape connections across generation gestures of faith, care, and togetherness.
Unfolding like a slice of Indian festivities, warm, celebratory, and layered with subtle emotion, the film traces how a simple transaction evolves into a symbol of luck, prosperity, and blessings.
At the heart of the narrative lies one of Jindal Stainless’s core products: coin blanks. Through this film, the brand humanizes stainless steel, portraying it as a symbol of continuity, trust, and legacy that endures across time.
Speaking on the festive film, Head – Corporate Communications, Jindal Stainless, Ms Sonal Singh said, “For us, the focus was to take the conversation beyond the product and talk about purpose. Coins have always held deep emotional value in India, anchoring both everyday moments and special occasions. We wanted to celebrate stainless steel as a material that, like these coins, symbolises trust, longevity, and shared legacy.”
Further adding to this, Co-Founder, Social Panga, Mr Gaurav Arora, said, “Extending our long-standing relationship with Jindal Stainless, we wanted to continue moving away from functional communication on the year’s largest festival. And hence the idea of showcasing ‘value that endures’ took shape of the story that puts coins at the centre of everything Diwali. It bridges everyday traditions with the timelessness of stainless steel.”
Jindal Stainless is one of the leading producers of coin blanks globally, manufacturing around 10,000 tonnes of stainless-steel coin blanks each year and supplying them to mints worldwide.
By blending human stories with product truth, Jindal Stainless shows how its products are designed to last across generations.
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