Jet Line has made its MORE digital out-of-home inventory available via VIOOH, the leading premium global digital out of home (DOOH) supply-side platform. This step enables international advertisers and media agencies to include Jet Line’s inventory in programmatic DOOH campaigns planned across multiple markets.
The MORE network consists of over 600 digital screens located across the 8 largest cities in Poland. The screens are positioned in high-traffic urban environments, including city centres and major transport corridors. Through VIOOH, this inventory can be accessed using established programmatic buying tools, data standards and workflows applied in cross-market campaign planning.
Making the MORE inventory available via VIOOH is part of Jet Line’s broader approach to developing its programmatic DOOH offering. Jet Line works with a range of technology platforms including Broadsign, Adform, Hybrid and Perion, to provide programmatic access to its digital out-of-home assets and to support different buying models used by agencies and advertisers.
“Making our inventory available via VIOOH supports advertisers and agencies that plan DOOH activity across multiple countries and expect consistent programmatic processes. Audience measurement based on the ARA methodology provides transparency and data comparability, which are important elements in international campaign planning,” said Maciej Podgórny, Chief Digital Officer at Jet Line.
“Poland is a significant growth market for programmatic DOOH, and Jet Line’s MORE network delivers premium urban inventory across the country’s largest cities,” said Gavin Wilson, Global Chief Commercial Officer at VIOOH. “Bringing this inventory onto our platform means advertisers can now fulfil Polish campaigns with the flexibility, targeting precision and real-time optimisation that programmatic delivers, using the same tools and workflows they use across other European markets. It’s exactly what agencies need when building pan-European DOOH strategies.”
Through VIOOH, advertisers gain access to digital DOOH inventory in major Polish cities, along with audience measurement and compatibility with global programmatic buying standards. This allows Polish DOOH to be included more easily in international media plans alongside other markets.
